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There are cheap and efficient ways of recruiting participants that can account for differences in response rates to different types of invitation methods (mail phone door-knocking etc).
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Related Research Questions
What kinds of recruitment methods reach which kinds of people?
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For a given budget, location, panel size, and unique quotas, how can we design a recruitment plan that will maximize response rates and the representativeness of the sample?
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What are the most efficient ways of recruiting participants?
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